This rebrand of the Copenhagen Zoo centers on fostering a deeper emotional connection between children and wildlife through playful, approachable design. By introducing a flexible, mascot-inspired logo and a more child-oriented visual language, the identity encourages curiosity, empathy, and early education around conservation. The goal was to create a welcoming atmosphere that not only reflects the zoo’s commitment to biodiversity, but also invites young visitors to see themselves as part of the natural world.